Jun 6, 2012
Author: Press Release
Dragon releases the first of a four-part webisode series called "Frame of Mind: The B-Sides of Life," featuring Mick Fanning, Evan Geiselman, Owen Wright, and Rob Machado. This video collection of short stories is a view into the different sides of the surfer's personalities, more specifically, what inspires them in and out of the water.
By definition, Frame of Mind is described as "the disposition of one's inner thoughts." This series of webisodes focuses in on the seldom seen personas behind some of surfing's biggest names. It will be told online starting June 5 at www.DragonAlliance.com, when the first installment of Dragon's Frame of Mind goes live on the Web. In the first episode, titled "The Escape", Mick Fanning talks about how the real stoke in surfing is in escaping with his friends to surf perfect waves without the pro surfing circus.
The rest of the series will be hitting the web throughout the summer with fresh, original edits and entertaining stories about some of the coolest surfers on the planet.
Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company's success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.