May 23, 2012
Author: Press Release
Focus SUP (Stand Up Paddleboards) is creating a new line of Body Glove boards and accessories. They will be working closely to develop synergy between both brands. Focus SUP will distribute to the specialty SUP market, while Body Glove will be distribute to the sporting goods market.
“With the continuing growth of the SUP market in the board-sport industry, this endeavor is a very important business objective for Body Glove. We could not be happier about our new partnership since their products are of the highest quality, best design and have a history of excellent distribution,” says Robbie Meistrell, CEO of Body Glove International.
“Partnering with a brand such as Body Glove to develop a new line of SUP products is a milestone for Focus SUP. The new Body Glove SUP line will push the envelope in design and function,” states Jacob Benzvi, President of Focus SUP.
The new boards will be available to dealers around the world in June of this year. There will initially be 3 models of boards, sizes 9’10", 10’10" and 11’10", which will cater to the everyday SUPer.
For more information on Body Glove SUP and Focus SUP products go to focussup.com and for daily updates visit facebook.com/focus.sup.
About Body Glove
Founded in 1953, Body Glove is a leading worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Cheyne Magnusson, Anthony Walsh, Alex Gray and Holly Beck and wakeboarders Rusty Malinoski, Harley Clifford, Bob Soven and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.
About Focus SUP
Focus SUP was established by Jacob Benzvi, Nitzan Benhaim and Tal Meirovitz in late 2008 with the idea of designing the best SUP boards. Designed in Hawaii, Focus SUP boards are sold worldwide.